It’s not surprising then that the Communication Workers of America, the union that represents workers in AT&T’s corporate-owned retail locations, is distressed by the trend. The largest third-party operator of AT&T-branded (but not owned) stores now has over 1,400 locations and opened or acquired 33 new stores last quarter, according to SEC filings.
And despite the harsh economic climate for many bricks-and-mortar retailers, AT&T’s third-party dealer operation is growing. The telecom giant’s sweet-but-bemused store manager character “Lily” may have dominated the company’s TV advertising over the past three years, but what you may not know is that a growing number of AT&T-branded stores are actually owned and operated by third-party companies.Īt these locations, the sales people inside have no direct employment connection to AT&T. When you walk into a store with an “AT&T” sign overhead, you might assume that the employees you’re speaking with work for AT&T.
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